97. Back in Business

Monday, February 21st, 2022

I'm back in business, both with writing here on this daily blog, and with Mailoji!

Miraculously, the failed payments rate has dropped from 70%, to maybe 15-20% - still not ideal, but a lot better than before.

What changed? One thing: the customer.

The high failed payments rate were all from customers who signed up through TikTok last year.

The low failed payments rate were all from customers acquired via a Product Hunt launch from last year.

My guess is Product Hunt users are potentially a bit more mature, make less sketchy online purchases, and lose their credit cards less frequently.

This is a massive relief. - Mailoji can potentially grow now instead of losing customers like a leaky bucket.

It's a super passive business - so hopefully I can just hold onto it for 10 years or so and it snowballs to some super high annual revenue number.

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