104. Mailoji Churn

Monday, March 14th, 2022

The past week I've been chilling out, playing a lot of Elden Ring, and visiting Brisbane.

There's not been a lot of tiny project work, but despite this, Mailoji successfully had its big subscription renewal from a Hacker News post I published last year.

Here's a podcast I did about it if you want the full story.

One year on, and every subscription renewed, about 800 over a few days.

Some people cancelled, some payments failed, but overall a lot of people stayed on board. Churn is at 20% - which I think is pretty great for a novelty email address service!

This number gives me confidence that I can just passively grow Mailoji without having to worry too much about the crazy prices I'm paying to rent emoji domains.

Here's to another year of emoji email addresses!

Brisbane
Brisbane
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