103. New Flow

Monday, March 7th, 2022

The sign up flow for Paper Website has always been not great, so I took a small detour today from my big features to try and fix it.

I think the main problem was this "Create a Website" page:

Old page
Old page

The first thing users are presented with are prices, and even worse - a confusing choice between two prices. It's very overwhelming.

To try and solve this, I've relegated my "Ultimate Deal" in favour of simply getting users to start a Free Trial.

If they enjoy the free trial, they can just easily upgrade later.

New Page
New Page

Also, I've upped my free trial period from 14 days to 30 days.

Creating a paper website is hard - you need to think of something to write, write it, download an app, take a picture of a page, (maybe) edit it, then, finally, it's live.

I'm confident once someone actually does this they'll see the magic - but I want to give them as much breathing room as I can, and 30 days feels a lot more pleasant.

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