12. Price Cutting

Tuesday, September 28th, 2021

I woke up at 6:30 am this morning to play New World by Amazon Games Studio). It's just launched, and there was a mad rush to secure usernames when the servers went live. I got on 30 seconds after they went live. Of the 50 names I tried, only 2 were available. This hype is the exact reason why I started Earlyname this time last year, and it was cool to see the hype still in action!

Yesterday I slashed prices in half on Paper Website. I actually feel a lot more comfortable at this new price level. I can also claim that you can get started for the price of a coffee, which is a line I've always wanted to use.

Facebook's ads are performing better after a re-think. Click through rate is at about 2%. Today I'm going to implement some marketing funnels, so I retarget people with an advert if they show any interest with Paper Website. This strategy was very effective when I was selling cookie dough online.

I read "Anything You Want" by Derek Sivers last night which gave me some good ideas to try. It's a great book, costing $0.99 and only taking an hour to read - I'd recommend it!

Anyway, back to New World!