A/B Testing

Thursday, July 21st, 2022

I was scrolling Twitter last night and saw this tweet from Danny Postma:

Although I've heard this a few times (e.g. iPod = "1,000 songs in your pocket"), this was the first time I was like, "Oh yeah, maybe I should be doing this - I'm totally selling the service right now".

So, I've set up a little A/B test of my hero text to see if it works, result vs. service. I've had a few users mention they like Paper Website because it means they write more without internet distractions.

I threw together the AB test code in an hour, but I can see myself using it in all projects going forwards.

I'll report back with results.

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