82. For the Gram

Tuesday, January 25th, 2022

After launching Paper Website about 3 times in November and December, I managed to generate a lot of buzz around it.

The problem is, I can't use this technique forever as a marketing channel. I need something more sustainable, and ideally, requires a lot less effort.

My social presence for Paper Website is terrible, so I decided yesterday I would try to change that, and hopefully turn it into it's own marketing channel.

On Instagram for example, I was posting a mediocre picture perhaps once every two weeks. My hashtag choices were really lazy - I was using hashtags like #blog, which I naively assumed would be for blog creators. It's not! See for yourself.

After some research yesterday, I now have 20 niche, relevant hashtags to use. I also follow about 30 influencers in the journaling space. I'm hoping by immersing myself in this world a bit more I'll get some insights.

Finally, I photographed and scheduled a bunch of better images. My plan is to post 3 times a week on the social channels, and lazily like posts and follow people whilst I'm watching TV.

You can check out Paper Website on Instagram and Twitter. Hopefully a better social presence improves trust and sales.

<< Next
Prev >>